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Mission 22
Mission 22
War At Home - Ad Campaign
PROBLEM
Mission 22, a non profit organization raising awareness about Veteran Suicide, lacked the resources and budget for a creative campaign that would be compelling enough to reach a large audience.
War At Home - Print Campaign
SOLUTION
Create mini campaigns across social media platforms to
engage followers, create buzz, and build a sense of community.

Mock up of truck wrap concept
MY ROLE
Research and strategy for War at Home campaign, monitored and provided strategy solutions for social media outreach across Facebook, Instagram and Twitter.
Social Media Posts






RESULTS
Increased social following on Instagram by
23% within the first two months of releasing the campaign.
Gained funding through merchandise sales to create truck wraps.
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