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Mission 22

War At Home - Ad Campaign 

 

PROBLEM

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Mission 22, a non profit organization raising awareness about Veteran Suicide, lacked the resources and budget for a creative campaign that would be compelling enough to reach a large audience. 

War At Home - Print Campaign 

SOLUTION

Create mini campaigns across social media platforms to
engage followers, create buzz, and build a sense of community.
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Mock up of truck wrap concept

MY ROLE

Research and strategy for War at Home campaign, monitored and provided strategy solutions for social media outreach across Facebook, Instagram and Twitter. 

Social Media Posts

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RESULTS

Increased social following on Instagram by
23% within the first two months of releasing the campaign.
Gained funding through merchandise sales to create truck wraps.
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